Best CRM for small business: 5 CRMs priced for real team sizes
HubSpot, Pipedrive, Zoho CRM, noCRM.io and Salesforce Starter price very differently. Here is what each costs for 1, 5 and 10 people, and where the catches are.
Prices checked October 14, 20263 min readBy Credence Intel Research
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Quick answer
Free, up to 3 people: Zoho CRM’s free edition covers 3 users. HubSpot’s free CRM covers 2 users and 1,000 contacts.
Lowest paid seat: noCRM.io Starter at $13 per user a month on yearly billing (new customers only), then Pipedrive Lite and Zoho CRM Standard at $14.
Email sync and automations on a budget: Zoho CRM Professional ($23) costs less than Pipedrive Growth ($39) on annual billing.
Longest no-card trial: Salesforce Starter Suite (30 days), then noCRM.io (15 days) and Pipedrive (14 days).
This compares published pricing and plan limits. We have not run hands-on tests, so it is not a verdict on ease of use or support.
Every plan side by side
Show
HubSpot CRM
Free CRM for up to 2 users, with paid Starter seats when you grow
Paid plans from$7/seat/mo
Starter, billed annually
Free plan14-day trial
Free plan: Free tools edition with up to two free users; free CRM page says up to two users and 1,000 contacts, no expiration date.
Good fit: Teams of one or two that want a free CRM with no expiry, with paid Starter seats ($7-$10 new-customer offer, $20 normal) when they need more users.
See all 4 plans and prices
Plan
Billed annually
Billed monthly
Free account (up to 2 users)
$0
$0
Starter per seat / month, new-customer offer (normally $20)
$7
$10
Sales Hub Professional per Sales Seat / month (additional Core Seats $50/month)
Prices per month in US dollars, excluding tax, read on HubSpot CRM's pricing page on October 14, 2026. "–" means the vendor does not show that billing option. Vendor pricing page
Startup programme: eligible startups up to 90% off year one (50% year two, 25% year three); others 30% off year one (vendor)
noCRM.io
Lead-focused CRM for small sales teams, 15-day free trial with no card
Paid plans from$13/user/mo
Starter, billed annually
15-day trial, no cardSave up to 40% billed yearly
Good fit: Small lead-driven sales teams that want a simple lead-based pipeline, from $13/user/month on yearly billing (Starter, new customers only).
See all 3 plans and prices
Plan
Billed annually
Billed monthly
Starter per user / month
$13
$22
Expert per user / month
$26
$34
Dream per user / month
$39
$46
Prices per month in US dollars, excluding tax, read on noCRM.io's pricing page on October 14, 2026. "–" means the vendor does not show that billing option. Vendor pricing page
Visual pipeline CRM for sales teams, four per-seat plans, 14-day free trial
Paid plans from$14/seat/mo
Lite, billed annually
14-day trial, no cardSave up to 42% billed annually
Good fit: Sales teams that want a per-seat pipeline CRM with no free plan, where email sync and automations start at Growth ($39/seat annual).
See all 4 plans and prices
Plan
Billed annually
Billed monthly
Lite per seat / month
$14
$24
Growth per seat / month
$39
$49
Premium per seat / month
$59
$79
Ultimate per seat / month
$79
$99
Prices per month in US dollars, excluding tax, read on Pipedrive's pricing page on October 14, 2026. "–" means the vendor does not show that billing option. Vendor pricing page
Entry suite of the Salesforce CRM, billed monthly or annually, 30-day free trial
Paid plans from$25/user/mo
Starter Suite, billed annually
30-day trial, no card
Good fit: Small businesses that expect to grow into the Salesforce ecosystem, starting at $25/user/month with monthly billing allowed on Starter.
See all 2 plans and prices
Plan
Billed annually
Billed monthly
Starter Suite per user / month
$25
$25
Pro Suite per user / month
$100
–
Prices per month in US dollars, excluding tax, read on Salesforce Starter's pricing page on October 14, 2026. "–" means the vendor does not show that billing option. Vendor pricing page
Zoho CRM
Free for up to 3 users; the lowest-priced paid automation tier in this group
Paid plans from$14/user/mo
Standard, billed annually
Free plan15-day trial
Free plan: Forever free for 3 users; up to 10 custom email templates; data export up to 10 times; 5,000 API calls/day; standard reports; workflow automation; mobile apps.
Good fit: Budget-focused small teams: free for up to 3 users, with the cheapest paid automation tier in this group (Professional $23/user annual).
See all 5 plans and prices
Plan
Billed annually
Billed monthly
Free per month
$0
$0
Standard per user / month
$14
$20
Professional per user / month
$23
$35
Enterprise per user / month
$40
$50
Ultimate per user / month
$52
$65
Prices per month in US dollars, excluding tax, read on Zoho CRM's pricing page on October 14, 2026. "–" means the vendor does not show that billing option. Vendor pricing page
Free onboarding advertised on pricing page (vendor)
Zoho CRM Plus bundle starts at $20/user/month (vendor)
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Listed A–Z by default. We do not rank tools we have not tested, and no vendor can pay for position. Starting price is the cheapest paid plan per month, using annual billing where the vendor offers it.
What a team pays each month
Seats × the per-seat price on annual billing. Add-ons, onboarding fees and tax are not included.
Plan (annual billing)
1 seat
5 seats
10 seats
HubSpot Free CRM
$0
– (2 users max)
–
Zoho CRM Free
$0
– (3 users max)
–
HubSpot Starter, new-customer offer ($7)
$7
$35
$70
noCRM.io Starter ($13)
$13
$65
$130
Pipedrive Lite ($14)
$14
$70
$140
Zoho CRM Standard ($14)
$14
$70
$140
HubSpot Starter, regular ($20)
$20
$100
$200
Zoho CRM Professional ($23)
$23
$115
$230
Salesforce Starter Suite ($25)
$25
$125
$250
noCRM.io Expert ($26)
$26
$130
$260
Pipedrive Growth ($39)
$39
$195
$390
Per-seat prices read on vendor pages on October 14, 2026. HubSpot says $20 is the normal Starter price; the $7 offer is for new customers and limited-time.
Try any team size with the calculator:
What will your team pay?
Move the slider to your team size. Totals multiply each plan's published per-seat price by your seats. Add-ons and tax are not included.
Prices read on vendor pricing pages on October 14, 2026. Plans without a published per-seat price are left out.
HubSpot: free to start, check the step-ups
HubSpot’s free CRM has no expiry date and covers 2 users and 1,000 contacts. Starter is $7 a seat on annual billing ($10 monthly) as a limited-time new-customer offer; HubSpot gives $20 as the normal price. Sales Hub Professional is $100 per seat a month with a $1,500 one-time onboarding fee, and Enterprise is $150 per seat (billed annually) with $3,500 onboarding. Budget for the regular price in year two.
Pipedrive: a simple four-plan ladder
No free plan, but a 14-day trial with no credit card. Plans run from Lite ($14) to Ultimate ($79) per seat on annual billing, and Pipedrive says annual billing saves up to 42%. Two-way email sync and automations start at Growth, so compare that plan if you need them. Full Pipedrive pricing breakdown →
Zoho CRM: the lowest-priced automation tier
The free edition covers 3 users with standard reports, workflow automation and mobile apps. Paid plans are Standard $14, Professional $23, Enterprise $40 and Ultimate $52 per user a month on annual billing. Zoho offers a 15-day trial.
noCRM.io: built around leads
noCRM.io is organised around leads rather than contact records, which suits teams that live in a sales pipeline. Starter is $13 per user a month on yearly billing for new customers (500 leads, one pipeline); Expert ($26) removes the lead and pipeline limits; Dream ($39) adds two-way email sync, WhatsApp and VoIP integrations. Every plan has a 15-day trial with no card. noCRM.io plans in detail →
Salesforce Starter: room to grow
Starter Suite is $25 per user a month, billed monthly or annually, with no user maximum and a 30-day trial with no card. Salesforce notes that transaction fees apply. Pro Suite is $100 per user a month, billed annually with a contract.
Common questions
Which CRM is cheapest for a team of five?
At published annual prices, HubSpot Starter’s new-customer offer ($35 a month for 5 seats) is lowest, followed by noCRM.io Starter ($65) and Pipedrive Lite or Zoho CRM Standard ($70). If 3 users is enough, Zoho CRM Free costs nothing.
Which CRMs have no free plan?
Pipedrive, noCRM.io and Salesforce Starter. All three offer free trials that, per the vendors, need no credit card.
Do these prices include tax?
No. All prices are in US dollars, before tax, as shown to a US visitor on October 14, 2026.
