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Accounting guide

QuickBooks alternatives: Xero and Zoho Books compared

QuickBooks caps users by plan, Xero charges no per-user fees but limits invoices on its cheapest plan, and Zoho Books has a free plan for small businesses. Here is the first-year cost of each.

Prices checked October 14, 2026 2 min read By Credence Intel Research
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Photo: Scott Graham / Unsplash

Quick answer

  • Lowest first-year cost: Zoho Books Standard at $180 on annual billing, against $259.20 for Xero Early and $399 for QuickBooks Simple Start (both with new-customer offers).
  • Free: Zoho Books Free (1 user plus an accountant, 1,000 invoices a year, revenue at or below $50K) and QuickBooks Free (1 user, 2 invoices a month).
  • Several users: Xero has no per-user fees on any plan; QuickBooks allows 1, 3, 5 or 25 users depending on plan.
  • Watch Xero Early’s limits: 20 invoices and 5 bills a month.

Plans and prices

PlanRegular / monthOfferUsersLimits listed
QuickBooks Free$0–12 invoices a month, 1 bank connection, no accountant access
QuickBooks Simple Start$3850% off for 3 months1 (+2 accountants)–
QuickBooks Essentials$8550% off for 3 months3–
QuickBooks Plus$14050% off for 3 months5–
QuickBooks Advanced$34050% off for 3 months25–
Xero Early$2780% off for 3 monthsNo per-user feeSend 20 invoices, enter 5 bills
Xero Growing$5980% off for 3 monthsNo per-user feeNo cap listed
Xero Established$9780% off for 3 monthsNo per-user feeNo cap listed; multi-currency
Zoho Books Free$0–1 + accountant1,000 invoices a year; revenue ≤ $50K
Zoho Books Standard$20 ($15 annual)–35,000 invoices a year
Zoho Books Professional$50 ($40 annual)–510,000 invoices a year
Zoho Books Premium$70 ($60 annual)–1025,000 invoices a year
US prices before tax, read on each vendor’s pricing page on October 14, 2026.

About the offers: QuickBooks’ 50% off for 3 months applies to new subscriptions and cannot be combined with its 30-day free trial. Xero’s 80% off for 3 months is for US customers buying their first organisation on xero.com, and excludes add-ons, usage and payment fees. Both can change or end at any time.

First-year cost

Three months at the offer price plus nine months at the regular price. Zoho Books has no offer, so we show its annual and monthly billing totals.

TierQuickBooksXeroZoho Books
EntrySimple Start: $399Early: $259.20Standard: $180 annual / $240 monthly
MidEssentials: $892.50Growing: $566.40Professional: $480 annual / $600 monthly

Year two is the number to plan around: QuickBooks Simple Start renews at $38 a month ($456 a year), Xero Early at $27 ($324), and Zoho Books Standard at $15 on annual billing ($180). Intuit says monthly prices for Essentials, Plus and Advanced change for renewals on or after 1 August 2026.

The three options

Show

QuickBooks Online

Small-business accounting with plans from 1 to 25 users, plus a limited free plan

Paid plans from$38/company/mo
Simple Start, billed monthly
Free plan30-day trialMonthly billing, no annual contract

Free plan: Plan named 'Free': $0, no credit card required, 1 user, no accountant access, send 2 invoices per month (unlimited if you qualify for and enable QuickBooks Payments), connect 1 bank, 3 reports (P&L, balance sheet, account quick report), chat support; no mobile app or third-party integrations.

Good fit: Businesses that need multiple users (up to 25 on Advanced) and accountant access, or a single user needing only very light invoicing on the Free plan (2 invoices a month).

See all 5 plans and prices
PlanBilled annuallyBilled monthly
Free
per company / month
–$0
Simple Start
per company / month
–$38
Essentials
per company / month
–$85
Plus
per company / month
–$140
Advanced
per company / month
–$340
Prices per month in US dollars, excluding tax, read on QuickBooks Online's pricing page on October 14, 2026. "–" means the vendor does not show that billing option. Vendor pricing page

Xero

Accounting with no per-user fees on any plan

Paid plans from$27/org/mo
Early, billed monthly

Good fit: Teams that want unlimited users without per-user fees; Growing ($59) or above for anyone sending more than 20 invoices or entering more than 5 bills a month.

See all 3 plans and prices
PlanBilled annuallyBilled monthly
Early
per organization / month
–$27
Growing
per organization / month
–$59
Established
per organization / month
–$97
Prices per month in US dollars, excluding tax, read on Xero's pricing page on October 14, 2026. "–" means the vendor does not show that billing option. Vendor pricing page
  • No per-user license fees (vendor)
  • Trusted by 5 million customers (vendor)
  • Integrates with 1000+ apps (vendor)
  • Free expert setup help; Xero Coach free for the first 90 days (vendor)
  • Xero Payroll add-on (powered by Gusto) $36 a month + $6 per employee/contractor (vendor)

Zoho Books

Accounting with a free plan for businesses under $50K revenue

Paid plans from$15/org/mo
Standard, billed annually
Free plan14-day trial

Free plan: 1 user + 1 accountant, 1,000 invoices and 1,000 bills/expenses a year, 5 scheduled reports, 50 receipt autoscans/month, email support only, no add-ons except document autoscans; available while revenue for the financial year does not exceed $50K.

Good fit: Very small businesses under $50K revenue that want a free plan, and cost-conscious teams of 3 to 15 users who can pay annually.

See all 6 plans and prices
PlanBilled annuallyBilled monthly
Free
per month
$0$0
Standard
per organization / month
$15$20
Professional
per organization / month
$40$50
Premium
per organization / month
$60$70
Elite
per organization / month
$120$150
Ultimate
per organization / month
$240$275
Prices per month in US dollars, excluding tax, read on Zoho Books's pricing page on October 14, 2026. "–" means the vendor does not show that billing option. Vendor pricing page

Listed A–Z by default. We do not rank tools we have not tested, and no vendor can pay for position. Starting price is the cheapest paid plan per month, using annual billing where the vendor offers it.

How to choose

  • Freelancer or very small business: start with Zoho Books Free and move up if you pass the invoice or revenue limit.
  • Several people need access: compare Xero (no per-user fee) with Zoho Books Standard (3 users) and Professional (5).
  • Your accountant already uses one: ask them before switching; migration effort can outweigh a price difference.

Also see all accounting and invoicing tools, including FreshBooks and Wave.

Side-by-side comparison