Pipedrive pricing explained: every plan, limit and add-on
Pipedrive has four plans from $14 to $79 per seat a month on annual billing. Here is what changes at each step, what costs extra, and how to pick.
Pipedrive pricing at a glance
- Four plans: Lite $14, Growth $39, Premium $59 and Ultimate $79 per seat a month, billed annually.
- Monthly billing costs more: $24, $49, $79 and $99. Pipedrive says annual billing saves up to 42%.
- No free plan, but a 14-day free trial with no credit card.
- Free implementation when you buy a plan worth more than $400 a year, according to Pipedrive.
All plans and prices
| Plan | Billed annually | Billed monthly | What you get |
|---|---|---|---|
| Lite per seat / month | $14 | $24 | Deal and pipeline management, calendar view and activity management · Marketplace with 500+ integrations · AI-powered report creation 2,500 leads and deals x seats · 30 custom fields |
| Growth per seat / month | $39 | $49 | Two-way email sync with open and click tracking · Automations (50) and sequences (5) · Forecast view and revenue forecast reports 5,000 leads and deals x seats · 100 custom fields |
| Premium per seat / month | $59 | $79 | LeadBooster, Projects and Smart Docs (e-signatures) add-ons included · Custom scoring and firmographic enrichment · Automatic assignment, team inbox 15,000 leads and deals x seats · 300 custom fields |
| Ultimate per seat / month | $79 | $99 | Security alerts, security rules, device history and audit log · Non-developer sandbox account · Extended phone support 20,000 leads and deals x seats · 500 custom fields |
What changes at each plan
| Lite | Growth | Premium | Ultimate | |
|---|---|---|---|---|
| Leads and deals | 2,500 × seats | 5,000 × seats | 15,000 × seats | 20,000 × seats |
| Custom fields | 30 | 100 | 300 | 500 |
| Reports per seat | 15 | 50 | 250 | 500 |
| Automations | None | 50 | 150 | 250 |
| Two-way email sync | No | Yes (1 per seat) | Yes | Yes |
| Stand-out extras | Pipeline, calendar, 500+ integrations, AI report creation | Email open/click tracking, sequences, forecasts, meeting scheduler | LeadBooster, Projects and Smart Docs included; custom scoring; phone support | Security rules and audit log, sandbox, data enrichment, extended phone support |
Add-ons that cost extra
Pipedrive lists these add-ons “starting from” the prices below; it does not say per what unit on the pricing page, so check before you add them. Three are included from Premium.
| Add-on | Starting from | Included in |
|---|---|---|
| LeadBooster | $32.50 | Premium, Ultimate |
| Projects | $16 | Premium, Ultimate |
| Smart Docs | $32.50 | Premium, Ultimate |
| Campaigns | $13.33 | Not included (paid on all plans) |
| Web Visitors | $41 | Not included (paid on all plans) |
Which plan should you pick?
- Lite if you mainly need a visual pipeline and calendar, and are happy to log emails manually.
- Growth if you want emails synced both ways, open and click tracking, and up to 50 automations. For most small teams this is the plan to compare against other CRMs.
- Premium if you would otherwise buy LeadBooster, Projects or Smart Docs: they are included, so the jump can pay for itself.
- Ultimate if you need security rules, an audit log or a sandbox account.
What a team pays
| Plan (annual billing) | 1 seat / yr | 5 seats / mo | 5 seats / yr |
|---|---|---|---|
| Lite | $168 | $70 | $840 |
| Growth | $468 | $195 | $2,340 |
| Premium | $708 | $295 | $3,540 |
| Ultimate | $948 | $395 | $4,740 |
Things Pipedrive tells you about the product
- Trusted by over 100,000 sales teams around the world.
- More than 500 integrations in its marketplace.
- SOC 2 compliance, AES-256 encryption and hourly data backups on all plans.
- The app supports 24 languages.
These are Pipedrive’s own statements from its pricing page; we have not tested them.
How Pipedrive compares
| Tool | Paid from (per month) | Free plan | Free trial | Link |
|---|---|---|---|---|
| $14 Lite, annual | No | 14 days, no card | Visit | |
| $13 Starter, annual | No | 15 days, no card | Visit | |
| $14 Standard, annual | Yes | 15 days | Visit | |
| $7 Starter, annual | Yes | 14 days | Visit | |
| $25 Starter Suite, annual | No | 30 days, no card | Visit |
See the full five-CRM comparison →
Common questions
Does Pipedrive have a free plan?
No. It offers a 14-day free trial on every plan, and says no credit card is required.
How much is Pipedrive per user?
From $14 per seat a month on annual billing (Lite) to $79 (Ultimate). Monthly billing is $24 to $99 per seat.
Which Pipedrive plan has email sync?
Two-way email sync with open and click tracking starts on Growth ($39 per seat a month, billed annually). Lite does not include it.